ecosystem products04
crm.knopkaorders, clients, club and unified inbox erp.knopkalocation money, pay and inventory lms.knopkacourses, certification and certificates id.knopkaone sign-in and roles by location
soon
crm.knopkaorders, clients, club and unified inbox
CRM for orders and clients
  • tracking of every order
  • club and client portal
  • unified inbox
erp.knopkalocation money, pay and inventory
ERP: cash and pay
  • revenue and cash by day
  • monthly location profit
  • technician pay
  • inventory and royalties
lms.knopkacourses, certification and certificates
LMS for training
  • courses and webinars
  • quizzes and certification
  • certificates
id.knopkaone sign-in and roles by location
ID: one account
  • one sign-in for all products
  • roles by location
  • directory of locations
coming soon to the ecosystemmessenger

team and client messaging in one window — next to orders and tasks

coming soon to the ecosystemnotebook

network procedures, instructions and notes — in one place and under the same sign-in

coming soon to the ecosystemtasks

assignments by location with deadlines and control: who, what and by which day

CRM and ERP for shoe cleaning and repair

intake and price calculation for every pair, item tracking, QR receipts, club and client portal, cash and technician pay. knopka grew up inside SneakNFresh — the largest shoe cleaning network in Russia.

70+ locations · 6 countries · 175,834 clients — across the SneakNFresh network
network

proven on the SneakNFresh network

knopka was built together with SneakNFresh, and it runs at the network's locations every day. front-desk administrators take orders in the CRM, technicians work item by item, and clients check the status on their phones.

70+locations in 6 countries
712,321orders since 2021
175,834clients
7,000+orders per month

3 more countries and 10+ locations are being connected.

a pair's journey

a pair's journey: from the front desk to pickup

  1. intakethe front-desk administrator calculates the order with the client present: each pair is a separate item with its work, technician and price. discount, payment and balance are right in the card
  2. receiptthe client gets a receipt with the terms and a QR code — it opens the order status
  3. workevery item has its own status: the full cleaning is ready while the dyeing is still in progress — both the administrator and the client can see it
  4. “before / after” photosthe technician adds photos — the client sees them in the portal
  5. readythe ready date is in the card, and the client sees “ready for pickup”
  6. pickupbalance paid, document with a QR code, club points credited
crm.knopka · order card
in detail: an order in a cleaning shop from intake to pickup
everything for a location

clients, money and team — in one knopka

the client comes back

the club and the client portal

the client sees their order, points and promotions on their phone — and has a reason to come back to you specifically.

  • loyalty club — levels, cashback in points, a club card with a QR code
  • client portal on the phone — the status of every item, points, promotions, delivery, push notifications
  • unified inbox — Telegram, WhatsApp* and the website; VK and Avito can be connected: “when will my sneakers be ready?” doesn't get lost
  • mailings — promotions and seasonal offers to your own base and segments
  • delivery — orders with delivery are visible in the CRM and in the client's portal
crm.knopka · client portal
money and technicians

cash register, location profit and technician pay

ERP.Knopka takes orders, payments, refunds and technician output from the CRM and calculates on its own:

  • revenue and cash by day, location profit for the month
  • technician pay by each location's rates: a cleaning technician has one rate, a repair technician another
  • shift schedule and payouts
  • inventory of supplies: minimum stock levels and push notifications — cleaning products don't run out unexpectedly
  • royalties on the money received by the cash register in a month
  • the ERP runs at the network's first locations; the rest are being connected in waves
erp.knopka · technician pay
team

training for technicians and front-desk administrators

in the LMS — courses on service standards, quizzes and certification, certificates with QR verification. the location manager sees who on the team has completed what. ID is one employee account for all products, with roles by location: the administrator, the technician and the manager each see their own part.

lms.knopka · location team
scale

one location or a network — the same software

one location

the CRM for orders and clients, and the ERP when you need to see daily cash, monthly profit and calculate pay.

network

analytics per location and for the whole network, rates and royalties on each location's terms, a shared directory of locations, time zones and currencies.

want to become a franchise

we'll help you digitize your business and package it as a franchise based on SneakNFresh's experience.

looking for a SneakNFresh franchise? It is sold by Behruz Kim LLC — the SneakNFresh franchise is on the network's website: fr.sneaknfresh.ru

questions

frequently asked questions

is knopka only for shoe cleaning?

no. item-by-item intake, tracking, the club and pay by rates work the same for a cleaning shop and for a repair workshop. proven on the SneakNFresh network, which has both cleaning and repair.

does the client see the status of each pair separately?

yes. every item in the order has its own status, and the client sees it in the portal and by the QR code on the receipt.

how is a technician's pay calculated?

in the ERP: each technician has their own rates per service or category, the work comes from the CRM, and the pay is calculated automatically. how to calculate technician pay by rates.

can I move clients and orders over from an old program?

on SneakNFresh, the order history since 2021 has been migrated into the CRM. where errors hide during a migration is covered in the article on migrating data from another CRM.

our locations are in different countries — is that a problem?

no. the SneakNFresh network works in 6 countries: each location has its own time zone and currency in the shared directory.

how much does it cost?

we price it for your network: the number of locations, employees and products. send a request and we'll calculate it.

next

products and neighboring niches

blog

from the blog

request

want the same?

we'll show you intake, the order card, the club and location profit on the screens of a live network.

what interests you
how to reach you
fields marked with an asterisk are required. the WhatsApp* note is at the bottom of the page.

sending

passing your request to the knopka team — this takes a couple of seconds.

done

your request is with the knopka team. we'll get in touch, arrange a call and show you the products on the screens of a live network.

not sent