ecosystem products04
crm.knopkaorders, clients, club and unified inbox erp.knopkalocation money, pay and inventory lms.knopkacourses, certification and certificates id.knopkaone sign-in and roles by location
soon
crm.knopkaorders, clients, club and unified inbox
CRM for orders and clients
  • tracking of every order
  • club and client portal
  • unified inbox
erp.knopkalocation money, pay and inventory
ERP: cash and pay
  • revenue and cash by day
  • monthly location profit
  • technician pay
  • inventory and royalties
lms.knopkacourses, certification and certificates
LMS for training
  • courses and webinars
  • quizzes and certification
  • certificates
id.knopkaone sign-in and roles by location
ID: one account
  • one sign-in for all products
  • roles by location
  • directory of locations
coming soon to the ecosystemmessenger

team and client messaging in one window — next to orders and tasks

coming soon to the ecosystemnotebook

network procedures, instructions and notes — in one place and under the same sign-in

coming soon to the ecosystemtasks

assignments by location with deadlines and control: who, what and by which day

your businessnot on knopka yet?

send a request

knopka — CRM, ERP and LMS for business in one ecosystem

four products with ID — take one or all at once

SneakNFreshCreastra

what we do

knopka is an ecosystem for business: clients, money, training and access in one system. take one product or all of them

how it works
ecosystem

assemble it like building blocks

the four products work on their own and together. start with one — the rest connect to the same data and the same sign-in.

lms.knopka
crm.knopka
erp.knopka
id.knopkaone sign-in for all products

any product can be taken separately — the data and sign-in stay shared when you need the rest.

products
and solutions

four products under one sign-in. take what your business needs now and add the rest when the time comes — the data will already be in place.

click to expand

order intake and price calculation, tracking of every item, receipts and documents with QR codes. funnel and unified inbox: WhatsApp*, Telegram and the website (VK and Avito can be connected). loyalty club with levels, cashback and a club card, automatic client segments, a client portal on the phone with push notifications, mailings via SMS, WhatsApp* and Telegram, location and network analytics.

CRM for orders and clients
click to expand

gets orders, payments, refunds and technician output from the CRM. revenue and cash by day, monthly location profit, technician pay by the location's rates, shift schedule and payouts, inventory of consumables, royalties. runs at the first locations of the network, we are connecting more in waves.

ERP: cash, technician pay, inventory
click to expand

for online schools and for staff training: course catalog, lessons, webinars, quizzes, certification and certificates. on its own or together with the CRM — under the same sign-in.

LMS for staff training and online schools
click to expand

one sign-in for all products. one staff account with roles, invitation by link. a single directory of locations, cities, time zones and currencies.

ID: one staff account
crm.knopka · client portal

order, points and club card — on the client's phone

the client sees their level and club points, location promotions, delivery and orders: what stage each item is at and when everything will be ready.

I want this too
who it's for

fits any business with clients and staff

one set of products for the needs of any niche. proven on the SneakNFresh network: 70+ locations in 6 countries

01 — 09
01

online schools

fits schools and courses: training is in the LMS, sales and students are in the CRM

02

service networksshoe cleaning and repair

proven at SneakNFresh: intake, tracking of every pair, the club and client portal

03

dental clinics

fits clinics: online booking, patient database, loyalty and mailings are in the CRM, revenue and pay are in the ERP, staff training is in the LMS

04

auto repair shops

fits workshops: online booking, orders and clients are in the CRM, technician output and pay are in the ERP

05

salons and studios

fits salons and studios: online booking, a client base with segments, club cards and points, mailings via SMS, WhatsApp* and Telegram

06

fitness clubsand training studios

fits clubs and studios: online booking for workouts, clients and a club with points, mailings are in the CRM, trainer pay is in the ERP

07

veterinary clinics

fits clinics: online booking and reminders, client database and unified inbox are in the CRM, revenue and doctors' pay are in the ERP, training is in the LMS

08

service centersphone and electronics repair

fits repair: intake with a receipt and QR code, the status of every item and the client portal are in the CRM, technician output is in the ERP

09

any companywith staff

fits any business: client and money records, pay, training and one sign-in

for clinics, salons and auto repair shops

online booking

the client chooses the service, technician and time in the portal and gets a reminder. the administrator sees the day's schedule by technician, and when the client arrives the booking becomes an order in the CRM.

our mission

we build knopka together with SneakNFresh — Russia's largest shoe-cleaning network, which has grown into a franchise of 70+ locations. every screen is tested at the network's locations every day: order intake, cash register, club, technician pay and training. so knopka contains only what holds up in a live shift — and any business can take it

case study

built together with the network

knopka grew up inside SneakNFresh. the network has grown into a franchise of 70+ locations in 6 countries — and all of it runs on knopka

the network where we test knopka
SneakNFresh
Russia's largest shoe-cleaning network. CRM, ERP, LMS and ID run at the network's locations every day.
70+locations
6countries
numbers · October 2026

let the numbers speak

orders
orders across the network
712,321orders since 2021
clients
network clients
175,834clients
orderspaymentsclubchatmailings
ordersnew clients
network
SneakNFresh network
70+locations · 6 countries
being connected · locations10+
being connected · countries3
month
orders by month
7,000+orders per month
hours
orders by hour of day
16:00order peak
geographySneakNFresh network
operating — 6 countries
being connected — 3 more countries

and 10+ more locations are also being connected

70+ locations in 6 countries, 3 more countries and 10+ locations being connectedSneakNFresh network · October 2026
franchise

want to become a franchise?

we'll digitize your business and help package it as a franchise — drawing on the experience of the SneakNFresh network: it has grown into a franchise of 70+ locations in 6 countries and all of it runs on knopka.

  1. 01
    we'll digitize your businessclients, orders, money, pay and training — in the CRM, ERP and LMS.
  2. 02
    we'll help package it as a franchisebrand, financial model, documents and standards — built from what already works in your business.
  3. 03
    we'll launch it on the knopka ecosystemevery new location connects to the same systems: one sign-in, a single directory of locations, royalties.

we'll start with a conversation: we'll look at your business and tell you how and what we will do.

franchise packaging — in practicereal materials
  1. branding

    the name, mark and style of the network — so every new location looks like part of the brand

    Creastra01
  2. standards course and standards base in the LMS
    packaging

    documents, service standards and training: location procedures and team courses in the LMS

    Creastra02
  3. location P&L in the ERP
    financial model

    investment, expenses and royalties of a location — calculated on your business's numbers

    03
  4. SneakNFresh franchise landing page: the “franchise features” section and comprehensive marketingSneakNFresh franchise landing page
    franchise sales

    franchise presentation, finding and selecting partners, negotiations with them

    04

branding and packaging are done by the Creastra studio, the financial model and franchise sales by Behruz Kim LLC.

pricing

pricing — coming soon

the pricing plans will be released in Q2 2027. for now we are building a waiting list, letting people try the products and connecting clients individually.

one location

soon

a salon, studio, workshop, clinic or online school with a single team

Q2 2027packages will appear in Q2 2027

network

soon

several locations or branches: roles by location, a shared directory and data for the whole network in one place

Q2 2027packages will appear in Q2 2027

franchise and custom build

soon

a franchise network or a set of products tailored to your processes

Q2 2027packages will appear in Q2 2027

we don't publish prices before release: we connect every client individually — we'll explain on a call.

request

tell us about your business — we'll suggest where to start

three short steps. your request goes to the knopka team — we'll get in touch within 24 hours

2 minutes

business

business type
industry
  • shoe cleaning and repair
  • online education
  • dentistry
  • auto repair shop
  • salon or studio
  • fitness club or studio
  • veterinary clinic
  • electronics repair
  • retail
  • other
products
what you want now
when you want to start
franchise

company

country
number of employees
where you keep records now
  • in spreadsheets
  • in another CRM
  • in 1C
  • in a notebook
  • nowhere yet

contacts

how to reach you
your role

sending

passing your request to the knopka team — this takes a couple of seconds.

done

your request is with the knopka team. we'll get in touch within 24 hours: we'll have a call and show you the products on the screens of a live network.

not sent

need help? send a request — we'll reply
from the blog

how it works in practice

next step

press
the button

send a request

we'll show you the products on the screens of a live network
and suggest where to start for your business