team and client messaging in one window — next to orders and tasks
network procedures, instructions and notes — in one place and under the same sign-in
assignments by location with deadlines and control: who, what and by which day
based on SneakNFresh's experience: the network grew by franchise to 70+ locations in 6 countries and runs on knopka every day. we'll start with what already works for you.
a franchise partner doesn't buy a sign, but a way of working: how to receive a client, how to price an order, how much to pay a technician, what to teach a new employee, how to calculate royalties. as long as all of this lives in the owner's head, in spreadsheets and in chats, it can't be repeated at a new location. that's why digitization comes first, and packaging second.
clients, orders, money, pay and training — in the CRM, ERP and LMS. every operation gets a clear order and a number.
from what already works, we put together clear rules for new locations: how an order is organized, what rates technicians get, which courses a new hire takes, how location profit and royalties are calculated.
every new location works in the same systems: one employee account for all products and roles by location, a shared directory of locations, cities, time zones and currencies, royalties on each location's terms.
branding and packaging are done by the Creastra studio (which also develops knopka); the financial model and franchise sales are handled by Behruz Kim LLC.
a corporate identity and the rules for applying it at a location — so that a new location looks like the network, not like the shop next door.
procedures for receiving a client, handling an order, the cash register and technicians' work, courses on standards, quizzes and certification in the LMS — so that a new location can be repeated.
location economics on your own figures: investment, revenue, expenses, pay, royalties — from what is already calculated in the ERP.
the franchise presentation, finding and selecting partners, negotiations with them.
analytics for each location and for the whole network, royalties on each location's terms, training for the teams of all locations.
their own location: orders and clients, cash by day and profit for the month, pay for their technicians, their team's progress.
their own role at their own location, their own courses, their own output.
SneakNFresh is the largest shoe cleaning network in Russia. the network grew by franchise, and knopka was built together with it — it runs at the locations every day.
countries: Russia, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan; 3 more countries — Armenia, Georgia, Tajikistan — and 10+ locations are being connected.
looking for a SneakNFresh franchise? It is sold by Behruz Kim LLC — the SneakNFresh franchise is on the network's website: fr.sneaknfresh.ru
it doesn't fit if there is no business yet: there is nothing to package.
with a conversation: we look at your business and tell you what can be digitized and what it takes to repeat it at another location.
digitization means moving clients, orders, money and training into knopka's CRM, ERP and LMS. that is what SneakNFresh's experience is built on.
it depends on the business — we'll give you figures after the conversation.
no. we help build a system that can be repeated, and Behruz Kim LLC handles the franchise sales: the presentation, finding and selecting partners, negotiations. the result depends on the business and the market.
no, this is a service for your business. the SneakNFresh franchise is sold by Behruz Kim LLC, and it is on the network's website, fr.sneaknfresh.ru.
in ERP.Knopka — on each location's terms, from the money that actually reached the cash register in the month.
A franchise is a way of working that can be repeated at someone else's location without you. Seven steps from a working location to the first franchise one — based on the SneakNFresh network's experience.
Orders in chats, revenue in a spreadsheet, pay in a notebook. Where to start digitizing a service business, what order to go in and where people usually stumble.
“Five percent of revenue” is unambiguous right up until the first month with discounts and refunds. Which number to calculate royalties from so that nobody argues about it.
we'll look at your business and tell you how and what we'll do.
