team and client messaging in one window — next to orders and tasks
network procedures, instructions and notes — in one place and under the same sign-in
assignments by location with deadlines and control: who, what and by which day
order intake and price calculation, tracking of every item, unified inbox, loyalty club, online booking and client portal. runs every day on the SneakNFresh network.
CRM.Knopka has run at the network's locations every day since late June 2026: front-desk administrators take orders, technicians work item by item, and clients check the status on their phones.
3 more countries and 10+ locations are being connected.
one system from the client's first message to pickup and the next visit.
the front-desk administrator calculates the order with the client present, item by item: what the item is, what work is needed, which technician, how much it costs. after that every item lives with its own status — you can see what is ready and what is still in progress.
conversations from Telegram, WhatsApp* and the website are collected in one list, and VK and Avito can be connected. a deal is created straight from a conversation — so the person lands in the funnel instead of getting lost in a messenger.
a loyalty program on your own data: every member has a level, points and a club card with a QR code. cashback grows with the level.
the client opens the portal by link and sees what stage every item in the order is at and when everything will be ready. points and club level, the club card, location promotions and delivery are there too. the portal can be added to the phone's home screen to receive push notifications.
the client chooses the service, technician and time in the portal and gets a reminder. the administrator sees the day's schedule by technician, and when the client arrives the booking becomes an order.
a summary for the chosen period with change against the previous one: average check, how many clients came, how many orders were created and closed, and how much money came into the cash register. a partner sees their location, the owner sees the whole network.
payments and refunds for the location's orders — right where the order is.
orders with delivery are shown separately, and the client sees the delivery in the portal.
SMS, WhatsApp* and Telegram to your own base or a segment: gradual sending, repeat protection for 7, 14 or 30 days, birthday greetings.
all of this works every day on the SneakNFresh network.
order intake and price calculation, receipts and documents with QR codes
status of every item in the order
Telegram, WhatsApp*, website; VK and Avito can be connected
levels, cashback, club card
status, points, promotions, delivery and push notifications
service, technician and time — the client chooses
SMS, WhatsApp*, Telegram by automatic segments
per location and for the network
orders, payments, refunds and technician output go to the ERP: it calculates revenue and cash by day, monthly location profit and technician pay by rates.
+CRM + LMSyou sell courses: requests, payments and conversations with students are in the CRM, the training is in the LMS.
+CRM + IDone staff account and roles by location: the front-desk administrator sees their location, the owner sees the network.
Telegram (bot and “Telegram Business”), WhatsApp* and website forms; VK and Avito can be connected. all conversations are in one list, and you can create a deal straight from a conversation.
no. the client portal opens on the phone by link: the status of every item in the order, points and club level, promotions and delivery. the portal can be added to the phone's home screen to receive push notifications — on iPhone, after adding it to the Home Screen.
the stage of every item (received, in progress, ready, picked up), the ready date, what the order contains, how much has been paid and how much is left, and “before / after” photos once the technician has added them.
yes. the client chooses the service, technician and time in the portal and gets a reminder, the administrator sees the schedule by technician, and when the client arrives the booking becomes an order.
on the SneakNFresh network, the order history since 2021 has been migrated into the CRM. where errors hide during a migration is covered in the article on migrating data from another CRM.
yes. analytics are calculated both per location and for the whole network — a single location only needs the first.
yes. the ERP is connected when you need to calculate cash, location profit and technician pay from the same orders.
we price it for your network: the number of locations, employees and products. send a request and we'll calculate it.
Three pairs, each with its own work, technician and deadline, half paid at drop-off. How to manage an order in a cleaning shop so it doesn't get lost between the counter, the workshop and the client.
Cashback at pickup, levels, five auto segments and mailings without repeats — how a location can remember a client before the client forgets the location.
A discount applied to the wrong unit, a lost time zone and technicians from thirteen locations at once — three places where a migration from an old CRM diverges from reality.
send a request — we'll walk you through the order card, inbox and club and suggest where to start.
