loyalty in a service business: why points are not enough
Club levels, the card, the client portal and mailings — what makes a client come back, and why cashback alone works like a discount.
CRM for salons and studios: club, points, mailings and a unified inbox
online booking with a technician, a loyalty club with levels and cashback, a club card and client portal on the phone, mailings to your own base and all messengers in one inbox. technician pay — by rates in the ERP.
what's inside
the client comes back to you, not to your neighbor
loyalty
a club, not “5% off for everyone”
in the club every client has a level, points and a card with a QR code. cashback grows with the level — the client has a reason to come back to you specifically.
- levels and cashback in points
- club card with a QR code
- write off expired points with one button
- program settings — with the owner
for the client
points and promotions — on the client's phone
the client opens the portal and sees their level, points, club card, booking and the studio's promotions. there is no app to install, and push notifications arrive if the portal is added to the phone's home screen.
communication
all messages — in one window
- Telegram, WhatsApp* and the website — one list of conversations; VK and Avito can be connected
- search by name, phone and topic, “unread” filter
- a deal right from the conversation
- mailings by SMS, WhatsApp* and Telegram: a new service, a promotion, an invitation to come back, birthday greetings
- automatic segments: VIP, active, new, at risk, lost
online booking
book online — and straight into an order
the client chooses the service, technician and time in the portal and gets a reminder. the administrator sees the day's schedule by technician, and when the client arrives the booking becomes an order.
team
technicians, money and training
technician pay by rates
each technician has their own percentage per service or category. the ERP takes the work from the CRM and calculates the pay on its own. ERP: technician pay and location profit.
training for technicians and administrators
service standards, working with clients, studio rules — in LMS courses with quizzes and certificates.
honestly
what is important to know
- there are no salons or studios on knopka yet: it is proven on the SneakNFresh network, where the club, client portal and mailings run every day
questions
frequently asked questions
how does cashback work?
the client earns points, and the percentage depends on their club level. the owner sets up the levels and rules.
is there online booking?
yes. the client chooses the service, technician and time in the portal and gets a reminder in Telegram and as a push notification.
does the client need an app?
no. the portal and the club card open on the phone by link.
which messengers can be connected?
Telegram, WhatsApp* and the website; VK and Avito can be connected.
will it suit a fitness studio or a club?
if you need club cards with points, online booking, mailings and a unified inbox — yes.
how much does it cost?
we price it for your network: the number of locations, employees and products. send a request and we'll calculate it.
next
products and neighboring niches
blog
from the blog
loyalty club and auto-segments: how to bring clients back without manual work
Cashback at pickup, levels, five auto-segments and mailings without repeats — how a location can remember a client before the client forgets the location.
how to calculate technician pay by location rates
Twenty technicians, five locations, different rates everywhere, orders handed over in parts. How to set up technician pay by rates so that it adds up on its own.
request
we'll show you the club, booking and client portal
send a request — we'll walk you through the club, booking and inbox and tell you what fits your salon.