who makes knopka
knopka is made by the development team of the Creastra studio together with SneakNFresh — the largest shoe cleaning network in Russia. the products come out of the network's work and are tested every day at its locations.
developers and the network — at one table
Creastra studio
knopka's development team: CRM, ERP, LMS and ID. it designs, writes and releases the products.
SneakNFresh
the largest shoe cleaning network in Russia: 70+ locations in 6 countries. the network where knopka runs every day — and the first to say what's wrong.
why knopka grew up inside a network
from the shift, not from a presentation
the tasks come from the locations: order intake, cash register, club, technician pay, team training.
tested every day
whatever can't survive a live shift doesn't stay in knopka.
data, not slides
the SneakNFresh network — 712,321 orders since 2021 and 175,834 clients, including locations that keep records outside the CRM.
one product at a time
each product works on its own — and connects to the others when needed.
where knopka runs
3 more countries and 10+ locations are being connected.
the CRM runs at the network's locations every day. the ERP runs at the first locations; the rest are being connected in waves. 3 more countries are being connected: Armenia, Georgia, Tajikistan.
what we are doing now
- connecting the rest of the network's locations to the ERP — in waves
- preparing new products for the ecosystem: messenger, notebook, tasks — coming soon
- developing the CRM on locations' requests: online booking, mailings, client portal
company details
Tax ID (INN) 504510112150
Tax ID (INN) 5050170712
products and stories
want to see knopka on a live network?
send a request — we'll show you the products on the screens of a live network and suggest where to start.

